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How to fight off any craving

November 24, 2009

This morning, I client writes to me, “It’s 10:30 in the morning and my coworkers have already opened a bag of chips! No wonder my resistance for junk food is low by the end of the day…!”

Ugh, I hear ya. I do. Temptation makes everything harder. And sometimes no matter how much we prepare ourselves – removing all temptations in our homes, cars, etc., – we can’t control the temptations beyond our control.

The reason why temptation is a pain in the ass is because it forces us to have that conversation with ourselves. “Do I want this? Do I not want this?” “I want it!” “No! I don’t want it!”

“I deserve this! That’s it. I’m going for it.”

“I’m standing strong. I don’t want this. Forget it. I can’t bring myself to eat this.”

Sound familiar?

Yes, you can give in and eat whatever you want. But how is it going to make you feel when you’re done?

Honestly.

Note: Many times we’re actually giving in to shut our damn mind up because we’re tired of having this conversation with ourselves. It’s annoying and uncomfortable. If this is the case – and 90% of the time it is – stop being so selfish!

Let me explain: In this moment, you’re only thinking about you and your supposed cravings because it’s hard to ignore the closest and most ‘rewarding’ stimuli. This is the way we’re built. (And no, you’re not selfish.)

But focus on something or someone else! Stop thinking about yourself. Quickly.

As much as you think you ‘must’ have the junk, you don’t. You know you don’t.

Go to your favorite blog. Go on Facebook. Email me. Call someone. Go for a walk.

Engage in something, anything, that you truly enjoy doing. Even if it’s a guilty pleasure. Just do anything besides eating.

These urges and periods of intense discomfort will absolutely fade. They always do. For those tough few moments though say to yourself: “This too shall pass!”

Also, when in the battle of an intense craving, discomfort session, tension session, whatever you want to call it – acknowledge it. Laugh at it. Realize what it is. Focus on each minute. Don’t think about later or tomorrow. But mostly – focus on something else.

Anything.

You’ll absolutely, positively, feel better about staying strong.

Besides, it’s not really worth it. Is it?

Unless it’s going to make you feel good after you eat it, I don’t think so.

Thoughts? I'd love to hear them! Share them with me on Twitter or on our feedback page.