What to do when there is Free Freakin’ Food Everywhere (FFFE)
I know. It’s killing me too. Thanksgiving is a week away and there’s Free Freakin’ Food Everywhere – here on after referred to as “FFFE”. Let’s get used to it. Because there’s going to be FFFE for at least the next month between holiday parties, work functions, exchanging gifts, etc.
The hardest word in the world to resist is…wait for it…FREE!
We love free. We can’t get enough of it. Give someone a free piece of crap, and they’ll take it. Actually, they’ll wait on line for it!
Give someone free food and not only will they wait on line for it but they’ll get all their friends, and they’ll all wait on line together!
First, let’s explore why we have such a hard time resisting free food.
We’re hard-wired to like sweets. Give a baby something sweet and they’ll like it more than something unsweetened.
Now give anyone a combo of sugar, fat and salt and that becomes irresistible. And I mean that in every sense of the word.
Our brain loses its ability to regulate itself when we eat a combo of sugar, fat and salt. As humans we’re programmed to focus on the most rewarding stimuli – because back in the day – - we actually had to worry about surviving.
But the combo of sugar, fat and salt (pick anyone of your favorite unhealthy tasting foods and snacks) has a pull on us. It literally overrides our brain’s natural ability to regulate itself.
There in lies the true problem.
Give me a bowl of broccoli and I’ll feel satisfied.
Give me a bowl of cookies and I can keep eating them and eating them and eating them and eating them and eating them and eating them and eating them and eating them and eating them and eating them and eating them (you think I’m kidding?) – no matter how much I already ate!
We lose our ability to feel full when we eat irresistible foods.
If you put a plate of cookies in front of me, it’s going to be very hard for me to focus on anything else.
Why?
Well our dopamine (chemicals that make us feel good) levels are rising in anticipation of the reward. We can’t stop thinking about it…or can we?
Our brain works like that, unfortunately.
Now, without having to pay for it – which is an act that makes us stop and think, “Wait do I really want this?” we lose that precious time to choose.
There is nothing in our way. The floodgates are open!
So, besides me telling you the obvious to avoid situations where there is free food, we can fight back, and have a game plan.
In fact, having a game plan is the most important strategy.
Many times, we’re either going to a party, or a work event or some sort of planned function – that we can prepare for. The key is to mentally prepare for it.
1. For example, if we’re going to our friends house who makes the best xyz – let’s decide before we go how many we will have – if we decide it’s really worth it. Mentally rehearsing what we’re going to do before we go is a great strategy. Because when we mentally rehearse we’re thinking with our long term, rational mind.
When we’re tempted we’re thinking with our short term, irrational mind.
Whether it’s shooting a basketball and seeing the ball go in before we shoot, or envisioning what we’ll order and eat, it helps a lot.
But what happens if out of nowhere there’s just FFFE?!?!
In the next month or so, this is to be expected.
In this case, do not teeter. Do not waver. If someone put a plate of xyz in front of us right now choose immediately.
“No! I don’t want this. It’s not going to make me feel good. It won’t make me look better or feel better.”
“If I eat this now, I won’t feel good about myself later and tomorrow!”
But the second we start to entertain the idea, we’re going to lose. Never negotiate with yourself.
It can’t be a negotiation. It has to be a quick decision.
“Nope! Not for me!” “It’s not a part of my plan!” Next thought…
If we’re watching TV and a commercial comes on that’s tempting us in an uncomfortable way – what would we do?
Change the channel!
We can do the same. Think about something else. Talk about something else. Snap a rubber band on your wrist.
Remember: change that channel.
But here’s my favorite question I ask myself (yes, I ask myself lots of questions) when there’s FFFE, “If this weren’t free, would I pay for it?”
Thoughts? I'd love to hear them! Share them with me on Twitter or on our feedback page.

