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Welcome To The Inspiration Archives!

Why you’re willing to pay top dollar for junk food and not healthy food (and how to change it)

Tuesday, March 29th, 2011

Confession time…

I love ice cream. I love cookies. I love pizza. I love hamburgers and fries.
I’m not saying it’s not fun to eat unhealthy. Because it is.

What I’m saying is that it’s MORE fun to eat healthfully and to exercise.

Said in another way, I’ve never felt better from eating junk food than I have
from eating healthy food.

I always feel better when I eat better.

I’m going to share a sad truth for many people. It’s the reason why people have
no idea how much fun eating healthfully actually is.

Ready for it?

When we’re in the middle of an intense craving, and we feel compelled to eat,
we don’t think twice about the price.

$6 for a pint of ice cream? Here ya go…

$4 a cookie? Here ya go. And we’ll even say, “Thanks!”

5 miles away for that certain type of pizza you like? Vroom, vroom!

We do this because we’re thinking irrationally. We’re thinking with our short
term self.

And when we go to the supermarket on a satisfied stomach (because we don’t go
to a supermarket hungry, right?) we’re rational and thinking long term.

$6 for grapes? What are they nuts?!

$8 for clementines?! How dare they…

It goes on and on. We feel bad about paying good money for good food but don’t
think twice about paying good money for bad food.

Here’s a quick lesson on why we buy:

We buy things because of the way they make us feel. People don’t drive fancy
cars because they get them from point A to B faster. People don’t buy nice
watches because they tell time better.

No. We buy because of the way driving the car makes us feel. We buy the fancy
watch for the same reason.

Here’s the best part about buying healthy food for ourselves —-> We feel
better too!

I feel so much better investing in healthier food rather than junk food.

This is the crucial switch:

EXPENSE VS. INVESTMENT

Want ice cream? The ice cream COSTS $6.

Want grapes but feel bad because you’re rational mind is telling you they’re
too pricey? The grapes are an INVESTMENT of $6.

See the difference?

We feel even better eating it and 100x better after eating it.

So let’s not feel bad about spending a few extra bucks on ourselves food wise.
It’s well worth it. After all, you’re worth it, right?

And besides, if you want to get all rational I can list countless studies that
prove how investing in our health and fitness now is far cheaper than the
alternative.

Successful people invest in themselves, and they don’t feel bad about it
because they know they’re an appreciating asset.


Warren Buffett said, “The best investment you can make is in yourself.”

For less than $38 per week, you can have your very own tutor from start to finish to help you through the good and the bad – to ensure you get the body you want or your money back. How’s that for an investment?

It’s literally risk free for you. Let’s get started today!

How to eat less without even noticing it

Wednesday, March 23rd, 2011

In an effort to reduce the amount of food that’s wasted many colleges have
gone trayless. Amazingly, this small nudge has resulted in 20-25% less food
being wasted.

It makes sense right?

Without a tray to pile food on, the amount of food people can carry isn’t
nearly as much. And if people want more food, they’re forced to get back up
again – often enough of a barrier that makes us think “Do I really need xyz?”

While scientists haven’t researched the affect of trays on our eating
behaviors, they have researched the affects of plate sizes. They’ve proven, for
example, that changing the size of the plate we serve food on, changes the
amount of food that we eat before feeling full. Smaller plates lead to smaller
portions and interestingly – people believe they’ve eaten more.

Larger plates can make a serving of food appear smaller, and smaller plates can lead us to misjudge that very same quantity of food as being significantly larger.

For example, in a study conducted at a health and fitness camp, campers who
were given larger bowls served and consumed 16% more cereal than those given smaller bowls. Despite the fact that those campers were eating more, their estimates of their cereal consumption were 7% lower than the estimates of the group eating from the smaller bowls.

This means that not only could large plates and bowls cause us to serve and eat
more; it can do so without us noticing and trick us into believing we have
eaten less.

What if we ate healthier foods such as veggies and salad in larger plates and
served less healthy foods in smaller plates to trick ourselves into feeling
satisfied with less?

You might find that you’re eating less, and wasting less, without really
noticing it.

Tricks and tips like this certainly can help you eat less. But losing weight isn’t as simple as just, “Eating less and exercising more,” or else we’d all do it.

Let’s face it. It were easy to change, people would do it.

It’s the pushing and the coaching and the guidance and the inspiration and the daily expectations and the support and the accountability that help the change occur along with our proven program and system.

Are you ready to change? Join today!

It’s not what happens to me…

Monday, March 21st, 2011

…but what happens for me.

What if you looked at all of the good and bad in life with this kind of
perspective?

How would that change the way you react to certain things?

It’s not what happens to me, but what happens for me.


Information alone rarely helps people get the body they want. If anything, there’s too much information out there.

What really helps people get the body they want is relentless support, accountability, guidance and motivation plus a proven program and system to monitor and track your progress. MyBodyTutor was created for people who have trouble staying consistent with their diet and or exercise. People who start a “diet,” but can’t seem to finish it.

Do you want to be fit and miserable or fit and happy?

Friday, March 18th, 2011

So, I was having an interesting chat last night with a Diamond client. We were
talking about strategies for when she’s faced with all sorts of tempting treats
i.e., a party, event or get together. (Um, Happy St. Patrick’s day!)

She said she didn’t want to feel deprived. (Notice how we only feel deprived in
the face of temptation?) And if she did, eventually, she’d overindulge.

The key here is overindulge. No one ever gained a lot of weight from one meal.
Or from one treat…

People gain weight, and excessive amounts of weight, from overeating
consistently.

I want to be fit and happy. Not fit and miserable. And I certainly don’t want
you to be fit and miserable.

Here’s the challenge: Do you truly believe you can have a cookie or a piece of
cake?

Then she said something I loved. She said, “I’d like to be able to try
something if it seems interesting.”

I love that word.

Yes!

If I’m going to a restaurant that is known for xyz then xyz = interesting. If
you’re going to your favorite restaurant that = interesting. If someone bakes
their “famous” homemade cookies that = interesting.

Uninteresting – even though it seems interesting at times – bags of candy,
packages of cookies, most types of bread, etc. Things that you can get in any
corner of the world.

Is it really and truly worth it? That’s the question.

And if it seems really interesting then by all means go for it. Yes, enjoy that
dessert or enjoy that burger – if it seems truly interesting.

Here’s where I need us to be careful though: There’s a huge difference between
indulging and overindulging.

Eating a pint of Ben&Jerry’s is overindulging. That literally can negate an
entire week’s worth of hard work. Having a scoop or two is a different story
but make sure you really want it, and aren’t eating to change the way you feel.

“But I don’t want to feel deprived!” is something I hear a lot.

I hear ya.

The reason why it’s seems like deprivation is because food is the reward in our
eyes.

However, food is not anything but food. It’s not our best friend. It’s not our
worst enemy. It’s only food.

There’s nothing wrong with enjoying food. But let’s try to not use it as a
reward.

So I think, the way to be fit and happy is to indulge only when it’s really and
truly worth it. The way to be fit and miserable is to never indulge. For
example, not indulging at all during birthdays, dinners with friends, holidays,
etc., is a perfect way to be fit and miserable.

I would never, ever, recommend that.

Because those things don’t happen that often.

And if they do – it’s time to raise the bar of what’s really and truly worth it
because 95% of the time it’s really not.


If you don’t have a system to maintain ongoing accountability how can you truly expect to get to where you want to be? It’s just too easy to start and stop.

There are certainly other ways besides MBT to hold yourself accountable.

However, there is no system like MBT (frankly, not even close) that provides daily and personal accountability. As Dara G said, “MBT works incredibly well because if I mess up on Monday, you catch it before I mess up on Tuesday.” Let’s get started today so we can systematically work towards get the body you want!