In one of my favorite business books, Good to Great by Jim Collins, there is a quote that I read every day. It’s on my wall so I can’t help but read it.

Here’s the quote: “Good is the enemy of great.”

Meaning it’s so easy to settle for good. But good is not good enough in business. We must strive for great.

On the other hand, many clients always say things like, “I ate perfectly until xyz so I said screw it. It doesn’t matter anymore. I already messed up!”

I must admit.

I am a recovering perfectionist. And being a perfectionist is not a good thing.

I still have tendencies but I’m getting better. I’m progressing.

Having the attitude of, “I ate really well all day but for dinner I had something that’s not MBT approved, so now I’ll eat unhealthy for the rest of the night,” isn’t rational.

In fact, it’s highly irrational.

Because we’re so upset with ourselves for not taking the actions (eating healthfullly) we really want to take unhappiness ensues. So instead of dealing with these uncomfortable feelings, we remove ourselves from the game altogether.

Instead of remembering that this journey is about 1000’s of meals, and focusing on making the next one a healthy meal, we focus on the uncomfortable feelings.

Instead of focusing on the question of “How quickly can I recover?” and accepting that the milk already spilled, we focus on the past – instead of the future.

If we play the all or nothing game, we always end up with nothing. Always and forever.

It’s why I don’t like making absolute statements such as, “I’ll never do xyz again!”

Instead, focus on doing xyz less.

There is no such thing as perfection…

There is only progress!

And that’s what life is about. Moving forward, growing, and evolving.

In fact, being a perfectionist is a childlike way of living.

We are not children. We are powerful adults in control. We are more powerful than we think. (I know. I know. I sound like a corny motivational speaker but it’s the truth!)

Being a perfectionist and having the “If I can’t be perfect, I’d rather be fat” attitude suggests that the only position worth having in life is being the winner.

No one likes playing games with a sore loser.

So, if we can’t be the winner, we shouldn’t bother playing the game?!?!

When my my nephew eventually starts beating my butt in sports, am I going to say, “Nah buddy, I’m good. I don’t want to play because I don’t want to lose?!?!”

That is a childlike way of thinking. It means that any small improvements in our weight, shape, mobility, and breathing are unimportant.

No one created the company of their dreams overnight. And no one created the body of their dreams overnight.

Day by day. Meal by meal. Workout by workout. Improvement by improvement. Daily Feedback by Daily Feedback.

Progress. NOT perfection.

I repeat:

Progress. NOT perfection.

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What good is any diet or exercise plan if we can’t stick to it? MBT is a highly personal program that helps you actually stick to it! And that’s how we’re able to offer a 100% money back guarantee.

MBT addresses the critical psychological part of losing weight. It’s not just about following tactic after tactic – or else we all would! Summer is rapidly approaching. Let’s get beach ready together!

There’s a lot of things we ‘have to’ do versus a lot of things we ‘get to’ do.

For example, if we want to ‘get to’ feel amazing at the end of the day, we ‘have to’ eat healthfully.

If we want to ‘get to’ feel energized, we ‘have to’ exercise.

Do I love exercising? Do I love eating healthfully?

Sure, sometimes I do. But I don’t necessarily love it all the time…

What I love is how I feel when I’m done exercising, and how I feel at the end of the day after eating healthfully.

A client asked me if I love running. Again, I don’t mind it.

Sometimes, I do really enjoy it, and at other times I rather be watching reality TV. But, I do always love how I feel afterward!

So therefore if I want to ‘get to’ feel incredible, I ‘have to’ run. If I want to ‘get to’ feel vibrant and healthy and strong, I have to eat natural, whole and nutritious foods.

Everything we do has a consequence. And when we break down all the things we ‘get to’ do, we realize all the things we ‘have to’ do.

We all have things we look forward to doing. And we all have things we need to do to be able to do the things we look forward to.

Do you love packing for vacation? I hate it. But if I want to ‘get to’ go on vacation I ‘have to’ pack.

When you start to look at all of the things you might ‘have to’ do so you ‘get to’ do, it makes the ‘have to’s’ become a lot more appealing….

What do you want to ‘get to’ do or feel this week?

What do you ‘have to’ do to make that happen?

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Clients always tell me, “It’s not that I don’t know what to do. For the most part, I do know what to do. It’s just that I’m not doing it. I can’t stay consistent!”

Yes, exactly.

The first step here is to get over your ego, and acknowledge that you have a tough time staying consistent with your diet and exercise. (Don’t feel bad: 2/3 of America does!) Once we do that – then we get to find solutions.

And that’s fun – because we can think about all of the possibilities. Imagine if we stayed consistent for 2, 3, 4, 5 months? How would you look and feel? Let’s find out!

Try MBT out for a month – risk free – and if you don’t like it, I’ll give you a full refund. I’ll even eat the credit card fees! Sometimes you have to take a chance in order to get to reap the benefits. But this time, it’s a risk free chance. Why not join today?

All politics aside, America was able to find Bin Laden because of one word:

Persistence.

What is persistence anyway?

Persistence isn’t (necessarily) about using the same tactics over and over.

It’s about having the same goal over and over.

The challenge with weight loss is that it’s never about a hammer hitting plate glass.

It’s always about the accrued power of thousands of meals, meals that accrue, morsel by morsel until our body is ready to change, starting a downward trend.

The first few pounds are very exciting, of course. Everyone lines up to cheer. (Our friends, loved ones, coworkers, etc.)

The pounds after that, though, can often be lonely.

Everyone has long left the building or the cheering section and moved on to celebrate some other first few pounds.

And so the pounds after the first few pounds, oftentimes get questioned by ourselves the most.

“Am I still working on this?” “Do I really want to lose the weight?” “Is this that important to me?” “Is this really worth it?”

These thoughts are coming straight from our short term, irrational mind.

Remember: in the battle between our short term, irrational mind vs. our long term, rational mind the job of the irrational mind is to reduce the amount of discomfort we face as much as possible.

Let’s talk about getting what we want out of life for a moment.

There’s 3 ways to get what we want in life:

1. Actually, get what we want! (“That was so insightful Adam!”)

2. Or, and this is what most people do, change what they want.

They change what they want because they realize that getting what they want isn’t so easy. They realize it takes a lot of consistency as well as discomfort and sacrifice.

So they rationalize…

“Eh, I don’t care about my body. He/she should love me for who I am!”

“Screw it, I rather enjoy my life now and eat whatever I want than be a miserable fit person!”

“I’ll worry about my health and fitness later. I’m too busy with work!”

“I’ve lost enough weight.”

I can go on and on.

Remember: Obstacles and challenges are those annoying things that appear when we lose sight of our goals.

3. It turns out, the most effective way to get what we want – is to keep having the same goal over and over.

Don’t let your irrational mind try to convince you otherwise.

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One of the reasons why our clients are so successful is because we’re providing daily support, daily motivation and daily encouragement. Otherwise, it’s just too easy to make excuses and rationalize those excuses. If you’re serious about achieving your fitness goals, you need unwavering support, motivation and accountability. Otherwise, it’s just too easy to keep starting…and stopping.

Consider joining MBT – the proven program that has helped 100’s and 100’s of people of all ages, sizes and shapes get the body they want!