There’s a story about a guy who attends a weight loss seminar, and complains to the keynote speaker that, despite trying everything, he can’t lose weight.

“You’ve tried everything?” asks the speaker.

“Everything,” the guy replies.

“What were the last hundred things you tried?” asks the speaker.

“Well,” the guy admits, “I haven’t actually tried a hundred things.”

“Then what were the last twenty-five things you did?” asks the speaker.

“I haven’t tried twenty-five things, really, either,” the guy responds.

“So how many things have you actually tried?” asks the speaker.

“Well,” says the guy, sheepishly, “maybe five or six.”

When “Seven” (we’ll use that as the fake name) first signed up, he told me he had tried everything and nothing worked. Naturally that excited me. It’s always fun to see if MBT is as effective as I think/know it is.

What happened?

After a week of working with him he wanted to quit! And remember before Seven started – he had told me that no matter what he’s done in the past, he couldn’t lose weight.

I was astonished.

You know why?

In our first week together, we lost 3 pounds!

This is truly fascinating to me…

But this is all part of human behavior. This is what keeps me so interested in this game.

I love exploring the psychological reasons behind our actions. After all, it’s all psychological.

Let’s talk about cognitive dissonance. This happens when we have two conflicting desires. For example, smoking. It is well known that smoking cigarettes can cause lung cancer yet every person I’ve ever met wants to live a long, healthy and fit life.

The uncomfortable tension caused by these two opposing ideas is known as dissonance. As humans, we look to get rid of this uncomfortable feeling. This is known as dissonance reduction.

The only way to get rid of this uncomfortable feeling is by a) quitting smoking b) denying that people actually get sick from smoking or c) justifying and rationalizing.

For example, a smoker could rationalize their behavior by believing that few people get sick from smoking, it only happens to people who smoke more than they do, if smoking doesn’t kill them something else will, they’ll quit next year or they only live once and they deserve to smoke.

In essence, they either need to take action (quit smoking and get whatever help they need <---- this is very hard!) or they need to make themselves feel better by rationalizing their smoking – which is what most people do (<---this is much easier and that's why most people do it).

Knowing this, let's talk about why Seven who has "tried everything" to lose weight, and finally did with MBT, wants to quit the program.

I'll tell you why:

F.E.A.R.

It comes down to either fear of change, fear of failure or fear of success.

Everything he says boils down to fear.

There's an old saying that I love:

"The temptation to quit will be greatest just before you are about to succeed."

In this case because Seven actually succeeded, he realized he was going to have to change for the long term. And unfortunately, real change is uncomfortable.

He got scared.

Because deep down, Seven wasn't ready to really change. He didn't think MBT would actually work. So he wasn't prepared to let go of emotional eating.

In his mind, he needs to emotionally eat and he can't imagine life without doing so.

His success made him fear the change.

So now, Seven's coming up with all sorts of excuses because he really doesn't want to change. His main excuse is that it takes too much effort to submit a feedback every night. Interesting.

Because he wants to change - but sorta doesn't want to change - that's causing a lot of dissonance or tension or discomfort (whatever you want to call it).

He has to get rid of that discomfort somehow...so he'll find anything and latch on to it so he can ease the tension.

(Ahhh yes...submitting a feedback is a pain in the butt and it takes effort. Yes!!! Whew. Now I can rationalize my excuse - and not feel as bad and quit the program so I don't have to change...because I'm really scared to change.)

The real problem ISN'T that it takes effort to submit a feedback. We make time for what's important to us.

The real problem is that he doesn't want to actually change. He rather just talk about changing. (We’ll work on this.)

Next time, we’ll talk about change.

Instead of criticizing or shaming him like so many people out there would do (because it’s the obvious and easy thing to do), it’s far more effective to help him understand his own behavior. (Shaming or criticizing never leads to long lasting change.)

Fighting human nature is silly.

Instead, when we understand what’s going on around us, it makes it a lot easier to call it what it is and move on.

##

If you haven’t been able to get the body you want something is holding you back. And it’s probably not what you think it is. We’re incredibly talented at sabotaging ourselves. That’s why daily support, accountability and motivation is so important. MBT will help you understand your own psychology so you can finally end the sabotage and get the results you want – or, your money back.

Last night a new client asked me if change was really possible.

Well, change is not only possible, it’s inevitable. The world is changing every day. And so are our bodies whether we want them to or not. (We’re either going forwards or backwards.)

I think what she really means is change really possible for her – because she’s scared of not being able to put forth the effort change requires.

Instead, of letting the thought of the word ‘change’ terrify you, why not focus on micro changes?

How about exercising for an extra 2 minutes? How about exercising for a total of 2 minutes?

How about waiting 5 minutes before you give in to eating junk food as opposed to eating it right away?

How about cooking one extra meal per week?

How about waking up 10 minutes earlier?

How about making your lunch?

How about drinking a glass of water with each meal?

How about emailing me every time you have a relentless craving?

How about starting your meal with either salad or veggies?

How about for just one meal per day, you make your meal last more than 20 minutes?

All of these are simple things that can and will lead to your success.

And best of all, change begets change. Small changes eventually turn into enormous changes.

Rome wasn’t built in a day, right?

The only way to get to where we want to be is to change. We can’t just go from the person you are now, to the person you want to be without changing anything.

And when you’re feeling overwhelmed, think micro.

What micro changes can you make today? Tomorrow? This week?

##

If you’re ready to add the support and accountability we all need to ensure your changes stick, consider joining MyBodyTutor. It’s the proven program that excels at helping you stick with your diet and exercise plans. Because after all, what good is any positive change – if we don’t stick with it? Sticking with it is where all the results come from!

And in case you’re worried if MBT will work for you, I offer a 100% money back guarantee. There is literally ZERO risk for you to try it. What are you waiting for?

Pierre Reverdy said, “There is no love; there are only proofs of love.”

I love that quote.

When I first read that it immediately made me think, “There is no being healthy
and fit; there are only proofs of being healthy and fit.”

We can say we are something – but unless we act, and ultimately do, we’re not
anything. Ugh! But it’s so much easier to just say we are than it is to do,
right?

If we want to be a certain way, then focus on acting a certain way. Eventually,
if we act that way enough – we’ll wind up being that way.

When I got the inspiration to start this service (over 4 years ago now), I was
at Ernst & Young. And after spewing advice to partners and colleagues and
clients, I realized something:

Everyone wants to be healthy and fit.

But, not everyone is.

Instead of focusing on being healthy and fit this week, focus on proofs of
being healthy and fit.

As I always say, it’s not a question of if – it’s a question of when we’ll get
to where you want to be – if we take this meal by meal, workout by workout and
day by day.

And that means focusing on proofs of being healthy and fit moment by moment.

When we’re faced with a challenging moment, it’s important to question
ourselves so we can remember what it is we really want but sometimes forget.

So, for the rest of the week, let’s try asking ourselves this question:
“What would a healthy and fit person do right now?”

Then do it.

Boom.

There is our proof.

–
What would a brutally honest person do right now? Well, they’d base their future on their past behavior – and if they have trouble staying consistent with their diet and/or exercise – they’d get themselves some support and accountability to ensure they actually stick with it.

We always say things like, “I’m going to start going to the gym 3 times this week,” or, “I’m going to start eating healthfully and stop eating junk,” but we’ve done this before — and our past behavior suggests that we never follow through.

A brutally honest person would stop deluding themselves. Because, sometimes, the hardest part about solving a problem is admitting that you have one in the first place.

If you’re ready to admit you have a consistency problem (like so many of us do) consider joining MyBodyTutor.com. It’s a 100% money back guaranteed proven program.

If it acts like a duck all the time, it’s a duck. It doesn’t matter if the duck
thinks it’s a cat.

It’s still a duck as far as the rest of us are concerned.

I find myself telling people to ‘be’ who they want to be. I also find myself
saying ‘act’ like you really want to act. (I say really as if our long term,
rational mind was running the show – not our short term, irrational mind.)

The problem with ‘being’ though is it’s too ambiguous. What does ‘be’ actually
mean? ‘Act’ on the other hand is actionable.

Doing is possible. But ‘being’?

You could spend your time wondering if what you say you are is really you. Or
you could just act like that all of the time…

Tip: Why not just start with today?

–
If you’re ready to start acting healthy and fit *consistently* so you can finally get the results you really crave get in touch with us today! Our 100% money back guarantee makes it literally risk free for you to act now and join today!