Why you're willing to pay top dollar for junk food and not healthy food (and how to change it)

Confession time...

I love ice cream. I love cookies. I love pizza. I love hamburgers and fries.

I'm not saying it's not fun to eat unhealthy. Because it is.

What I'm saying is that it's MORE fun to eat healthfully and to exercise.

Said in another way, I've never felt better from eating junk food than I have

from eating healthy food.

I always feel better when I eat better.

I'm going to share a sad truth for many people. It's the reason why people have

no idea how much fun eating healthfully actually is.

Ready for it?

When we're in the middle of an intense craving, and we feel compelled to eat,

we don't think twice about the price.

$6 for a pint of ice cream? Here ya go...

$4 a cookie? Here ya go. And we'll even say, "Thanks!"

5 miles away for that certain type of pizza you like? Vroom, vroom!

We do this because we're thinking irrationally. We're thinking with our short

term self.

And when we go to the supermarket on a satisfied stomach (because we don't go

to a supermarket hungry, right?) we're rational and thinking long term.

$6 for grapes? What are they nuts?!

$8 for clementines?! How dare they...

It goes on and on. We feel bad about paying good money for good food but don't

think twice about paying good money for bad food.

Here's a quick lesson on why we buy:

We buy things because of the way they make us feel. People don't drive fancy

cars because they get them from point A to B faster. People don't buy nice

watches because they tell time better.

No. We buy because of the way driving the car makes us feel. We buy the fancy

watch for the same reason.

Here's the best part about buying healthy food for ourselves ----> We feel

better too!

I feel so much better investing in healthier food rather than junk food.

This is the crucial switch:

EXPENSE VS. INVESTMENT

Want ice cream? The ice cream COSTS $6.

Want grapes but feel bad because you're rational mind is telling you they're

too pricey? The grapes are an INVESTMENT of $6.

See the difference?

We feel even better eating it and 100x better after eating it.

So let's not feel bad about spending a few extra bucks on ourselves food wise.

It's well worth it. After all, you're worth it, right?

And besides, if you want to get all rational I can list countless studies that

prove how investing in our health and fitness now is far cheaper than the

alternative.

Successful people invest in themselves, and they don't feel bad about it

because they know they're an appreciating asset.

-Adam

--

Warren Buffett said, "The best investment you can make is in yourself."

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