Do you know someone like this? They'll never succeed with losing weight for good.

Without fail, whenever I meet someone and I tell them what I do, the conversation turns to all of the diets they’ve done in the past, including the one they’re currently on.

We all know people like this…

One month they’re eating ONLY xyz. “Nope, I can’t eat any of that. It’s not a part of my plan!” The next month, they’re eating only what they were just avoiding the month before. The next month, they’re only eating grapefruits.

“This is working so well! I lost 2 pounds in the first 2 days! Can you believe this?!?!”

The next month, “The best part about this is that I can eat as much fat as I want AND lose weight?!” as they’re chomping down on a triple bacon cheeseburger.

The next month, “Ya know, I’ve decided I’m going to become a vegetarian. I’m never going to eat meat again!”

The next month…

I can keep going if you’d like??

We all know these people…

…they go from one shiny new fad diet to the next without ever sticking with ANYTHING.


Few reasons:

1. Consistency isn’t sexy (but it’s ridiculously effective). And because it’s not “sexy” or the “it” diet of the moment, people might feel bored or even left out while some of their friends are eating “cookies” for breakfast, lunch and dinner. Because of this, they’re always in search of the newest fad diet, instead of focusing on what actually works.

We all know deep down, the secret to success is —-> doing the right things over and over and over and over again. And doing the right things over and over and over and over again.

No matter what diet we follow, or what ‘magic pill’ we take (they don’t exist!), if we want to be successful, eventually, we’re going to have to do the actual work.

And the actual work means eating right, eating less, and moving more…consistently.

There is no escaping this!

We can’t escape the work if we want results. While the majority of people are searching for the “latest and greatest fad diet” we’re doing the right things day in and day out. While the majority of people are searching for the “new and shiny diet” we’re staying consistent week after week.

2. The temptation to quit is greatest right before the results happen.

Why? Because right before we see results, we have to push through some discomfort. (And our natural tendency is to remove that discomfort. How? We quit the program! “Eh, this isn’t working two weeks into a program,” we rationalize. “I’m too busy!” we rationalize. But then we’re right back to square one, of course.)

3. Change by nature is uncomfortable.

If we’re doing what we always do like give into those cookies (that aren’t even good!), we won’t feel any different. But, if we don’t give into those cookies, we’ll feel discomfort. Discomfort means we’re doing things differently. It means we’re changing, and therefore getting closer to where we want to be.

Hence, discomfort is our compass.

We can’t escape the discomfort, we just can’t. Change by nature is uncomfortable. Nor can we escape the day to day consistency, which isn’t sexy whatsoever – even though, it’s ridiculously effective!

And because it’s so easy to avoid the inevitable – being consistent and sticking with a sensible eating and exercise plan – I know (in fact, I’m 100% convinced – though I’m admittedly biased) daily and personal accountability and support is what makes all of the difference. It makes the discomfort way more tolerable and dare I say – enjoyable. It makes the consistency very doable.

So let’s embrace the consistency for the rest of today and this week.

And when it feels a little boring, that’s our time to lean in even more and make more change happen. Because like our moods, we have ups and downs. And when we’re up, it feels easy.

“There are two mistakes one can make along the road to truth. Not going all the way, and not starting.” – Siddartha Guatama

Next time you’re tempted to jump on the “it” diet of the moment, remember nothing beats the tried and true. We all know this, but our short term / irrational mind will always trick us into taking the path of least resistance.

Trying to take a path of least resistance when it comes to our health and fitness always leads to way more resistance later on.


Starting a diet is easy. Sticking with it is very hard.

When was the last time you stuck with a diet?

MBT will get you amazing results because we help you actually stick with your diet and/or exercise plans by providing daily and personal accountability like no other service in the world. This is why we get the results we do. Learn more now by clicking here.

Facebook Twitter Pinterest

More Stories For You

Weight Loss Tips That Actually Make a Difference

I've been a weight loss coach for over a decade, here are my best strategies.

100% privacy. No games, no spam. Only useful info you can apply to your life right away. "I can't believe you don’t charge for this course." - Lisa F. On the fence about signing up? See what others are saying here. We promise it'll help you.