Do you know someone like this? They'll never get in shape.

Without fail, whenever I meet someone and tell them what I do, the conversation turns to all of the diets they've done in the past, including the one they're currently on.

We all know people like this...

One month they're eating ONLY xyz. "Nope, I can't eat any of that. It's not a part of my plan!" The next month, they're eating only what they were just avoiding the month before. The next month, they're only eating grapefruits.

"This is working so well! I lost 2 pounds in the first 2 days! Can you believe this?!?!"

The next month, "The best part about this is that I can eat as much fat as I want AND lose weight?!" as they're chomping down on a triple bacon cheeseburger.

The next month, "Ya know, I've decided I'm going to become a vegetarian. I'm never going to eat meat again!"

The next month...

I can keep going if you'd like?

We all know these people...

...they go from one shiny new fad diet to the next without ever sticking with ANYTHING.

Why?

Consistency isn't sexy (but it's ridiculously effective). And because it's not "sexy" or the "it" diet of the moment, people might feel bored or even left out while some of their friends are eating "cookies" for breakfast, lunch and dinner. Because of this, they're always in search of the newest fad diet, instead of focusing on what actually works.

We all know deep down, the secret to success is -----> doing the right things over and over and over and over again. And doing the right things over and over and over and over again.

No matter what diet we follow, or what 'magic pill' we take (they don't exist!), if we want to be successful, eventually, we're going to have to do the actual work.

And the actual work means eating right, eating less, and moving more...consistently.

There is no escaping this.

We can't escape the work if we want sustainable results. While the majority of people are searching for the "latest and greatest fad diet" our clients are doing the right things day in and day out. While the majority of people are searching for the "new and shiny diet" MBT-ers are staying consistent week after week. While the majority of people are trying to avoid cravings, we're helping them figure out why they're getting them in the first place.

Change by nature is uncomfortable.

If we're doing what we always do like saying, "I'll start tomorrow," or, "Ah, I'll start fresh on Monday," we won't feel or look any different. But, if we don't give into those rationalizations we'll feel discomfort. Discomfort means we're doing things differently. It means we're changing, and therefore getting closer to where we want to be.

Hence, discomfort is our compass.

We can't escape the discomfort, we just can't. Change by nature is uncomfortable. Nor can we escape the day to day consistency, which isn't sexy - even though, it's ridiculously effective.

It's so easy to avoid the inevitable: being consistent and sticking with a sensible eating and exercise plan.

Here's the brutal reality of this all. Change - real sustainable change - is uncomfortable. Real change requires consistent effort, support and a willingness to be vulnerable and uncomfortable. That is not easy to maintain without any help.

After all, if it was so easy to change, we'd all do it. And we'd all be in amazing shape. I don't say this to be self-serving either. It's just reality.

I'm 100% convinced, though I'm admittedly biased - daily and personal accountability and support is what makes all of the difference. I've seen what it can do. It makes the discomfort way more tolerable and dare I say - enjoyable. It makes the consistency very doable. It's why we get the results we do. It's why we have the track record we do.

"There are two mistakes one can make along the road to truth. Not going all the way, and not starting." - Siddartha Guatama

There are 3 reasons why it's very hard to go all the way. If you're interested in learning them simply email me with the subject line, "What are the 3 reasons sticking with it is so hard?" This is very powerful. It's the reason why people can't stick to a diet. You can message me here for it.

Also, while you're at it...let me know the following:

1) What diets have you tried in the past? What are you currently following (if anything)?

2) What was missing from those diets? Why weren't you able to stick to them?

I look forward to hearing from you!

Your Body Tutor,

-Adam