Ever wonder why some people can eat whatever they want and look amazing? Read this...

Nikki, a Diamond client, asks me the following question this morning:

Her words...

"I am sure you get asked this question all the time, and it's annoying and irrelevant but how come some people can eat endless amounts of 'shit' (pardon my french but it is what it is) and still feel terrific and look great?"

Back to me...

So, let's talk about effort.

People really want to believe effort is a myth, at least if we consider what we consume in the media:

* politicians and beauty queens who get by on a smile and a wink

* lottery winners who turn a lifetime of lousy jobs into one big payday

* sports stars who are born with skills we could never hope to acquire

* Hollywood celebrities with the talent of being in the right place at the right time

* failed CEOs with $40 million buyouts

* models with amazing bodies that don't do a thing to look that way

It really seems (at least if we read popular media) that who we know and whether we get 'picked' are the two keys to success, in other words --- LUCK.

The thing about luck is this: we're already lucky.

We're insanely lucky that we weren't born during the black plague or in a country with no freedom. We're lucky that we've got access to highly-leveraged tools and terrific opportunities. If we set that luck aside, though, something interesting shows up.

Delete the outliers -- (the people who are hit by a bus or win the lottery, the people who truly workout every day and eat really well but are still overweight or those who eat whatever they want and do nothing but 'fork lifts' and still look amazing) -- the people who luck out in a big way, and we're left with everyone else.

And for everyone else, effort is directly related to success.

Not all the time, but as much as you would expect. Smarter, kinder and harder working people do better than other people, most of the time in everything they tackle.

Effort takes many forms.

Showing up, certainly. Knowing stuff (being smart might be luck of the draw, but knowing stuff is the result of effort).

Being kind when it's more fun not to. Paying it forward when there's no hope of a tangible reward.

Doing the right thing.

We've heard these things a hundred times before, of course, but I guess for so many of us it's easier to bet on luck.

Why aren't useful programs selling at 100 times the rate they sell now? Why do we watch so much TV?

I think we've all been tricked by the facade of lucky people at the top.

We see the people who do absolutely nothing, who manage to skate by, or who get so much more than we think they deserve, and it's easy to forget these 2 things:

1. These people are the exceptions (the outliers)

2. There's nothing we can do about it anyway (as much as we might hate it)

And that my extended family - is the question we all face...

While luck may be more appealing than effort, we don't get to choose luck.

Effort, on the other hand, is totally available, all the time.

This is a very hard sell. It's why "get rich quick" and "lose 30 pounds in 3 days" schemes exist.

Effort is, unfortunately, NOT effortless.

There is no way around that. (That IS why I believe so strongly in what we do. Without support and accountability and a system to monitor and track our progress it's very hard to keep up the effort. It really is.)

But you know what?

Effort is a choice.

So I ask you, what are you going to do, bet on luck or effort?

-Adam

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