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Jennifer, a client, writes me this email three weeks ago:

"Truthfully, I'm feeling like it's harder to keep on course because I'm not at home in my usual routine. I'm also kind of mad that I gained those two pounds and I felt like, "Well, when I eat healthfully I still gain weight, might as well eat these cookies because what's the point of my effort?"

She felt that her efforts weren't paying off even though she wasn't at home, wasn't reporting her food, and was in an environment loaded with temptations.

Let's talk about chicken and eggs. Besides, I've always wondered, what comes first, the chicken or the egg?

It seems like we have our own chicken or the egg debate here.

What came first...

The results or the effort?

It seems as though many of us are obsessed with only the results. We work our tails off only for results. We make healthy choices only for results. We run for an extra five minutes only for results. We make a sacrifice worth making only for results.

And when the results don't happen, when we expect or want them to occur, the very first thing we want to change is the amount of effort we put forth.

It's fascinating.

However, the amount of effort we put forth absolutely has a direct impact on the results we'll see and feel.

When we see results we become even more motivated, and are willing to put forth more effort.

**

Does this mean we should follow a diet that will give us results as quickly as possible?

No, I've tested this countless times. If the plan isn't sustainable, eventually, we'll just abandon it altogether. This is why people who lose weight with extreme diets gain it ALL back (and them some). I couldn't be less interested in people who lose a lot of weight only to gain it all back.

The good stuff might take a little longer but it sticks. How many people do you know who ate only grapefruits, or cookies or shakes to lose weight AND kept it off? The more rigid the plan is - the more likely we are to revert back to our old ways of eating.

It's gotta be a way of life.

How long do you have to keep eating healthfully and exercising? Well, how long do you have to keep brushing your teeth.

I've found, by far, the most sustainable way to eat is by consuming lean proteins, complex carbs and plenty of veggies. And having fruit if/when we want something sweet.

**

Results then can either make or break the effort dial. If we see results, we'll turn UP the dial. If we don't see results, when we want to, the first thing we want to do is turn down the effort dial.

Here is what I can assure you of:

Your body and my body never lie. You can think you're fooling yourself. You can think you're fooling me.

Just like every basket counts toward the final score in a basketball game whether it's scored in the first 25 seconds of the game or the last 25 - every thing we eat counts -- even if no one sees it.

Individually, each meal and snack we eat might not seem like they matter much but collectively they matter IMMENSELY.

The amount of effort we put forth really does matter.

Whether it's running for an extra five minutes or fighting through an intense moment of discomfort when we have a craving, every feeling of fatigue, and every period of discomfort we push through really and truly makes a difference.

Results will happen. It's not a question of if. It's a question of when...

Our body has no choice but to work its magic when we're eating right and exercising *consistently*!

Let's do a quick experiment.

Raise your hand in the air.

(C'mon. Just do it! Who cares if people think you're crazy.)

Now raise it one inch higher.

See?

We can always push ourselves a leettttle more.

If we want results quicker, we have to turn up the effort dial. In 99.9% of the cases I've seen, that's the case.

Very, very rarely is it about anything else.

We can't control exactly how our body responds to certain things but we can control the amount of effort we put forth.

It's impossible to lose weight week after week. Plateaus happen, our body adjusts, etc.

Anyone who tells you otherwise is lying.

The question isn't if you'll have a week or two without weight loss. The real question is how are you going to respond once you do?

Are you going to turn up the effort dial or turn it down?

It's much easier to get through these weeks, when you focus on how great you're feeling.

What keeps me going - what keeps me believing in what I do so much, is this simple but yet very powerful fact:

No matter how much I enjoy eating junk food, and believe me I do! I have never felt better from eating poorly and not exercising than I have from eating great and exercising.

In other words, I feel better - heck I feel amazing - on the days that I eat great and exercise. So much better than I do on the days I don't. That's the REAL reward. And if you truly focus on feeling as good as you can - your body will work its magic the way you want it to.

I promise.

Just stop playing the chicken or the egg game!

But certainly feel free to eat both of them. :)

And remember: effort is a tool that is available to us 17/7. (I took out 7 hours for sleep.)

"In baseball, my theory is to strive for consistency, not to worry about the numbers. If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end." - Tom Seaver

-Adam

P.S. Jennifer has lost six pounds since that email. Boom! Effort, when it comes to our B.O.D.Y never, ever, fails. Eva!

P.P.S. Continued effort is not easy to maintain. If it was, we'd all do it!

That's where daily and personal accountability, and daily support combined with a system to monitor and track your progress comes into play. Otherwise, it's too easy to lose momentum. Learn more about our 100% money-back guaranteed program by clicking here.

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