We’re getting mentioned in books.

Adam’s mom, a former English teacher (and lover of books), is most excited about this. (Forget the regular press mentions. MBT being featured in books has really made her proud! Go figure.)

We’re flattered (and grateful) to have been featured in the following books:


Better-Than-BeforeBetter Than Before

By Gretchen Rubin
Published: March 17, 2015

Section – Someone’s Watching: Accountability

A psychiatrist friend made an interesting point about the difference between accountability partners and psychotherapists. “In the kind of therapy that I do, I don’t hold you accountable,” she explained. “I try to help you learn to hold yourself accountable to yourself. A coach holds you accountable.”

“Then I wonder if some people need a coach more than a therapist,” I said, thinking of Obligers. “Accountability to someone else is what they’re really looking for.”

For instance, my friend Adam Gilbert founded My Body Tutor, a program that provides this kind of accountability. Daily interaction with a “tutor” helps people monitor and change their diet and exercise habits. “People want to do it alone,” he said, “but why? I tell them, ‘You get help in other areas of your life. Why not with this?'”

But acting as an accountability partner can be tricky. I don’t want people to dread contact with me because I make them feel guilty about some broken habit. Also, it’s a lot of work to be a reliable accountability partner. Accountability partners often work better if the people aren’t particularly close, or if the accountability is mutual, or if a person is paid to hold someone accountable. Adam Gilbert calls this the “peer or pro” issues, and he’s very pro-pro. “People don’t take peers seriously,” he told me. “They do better with a pro.”

“Because they’re paying?” I asked.

“Maybe people value it more if they pay for it. But I don’t think it’s really about money. A peer isn’t going to tell you the hard truths. You need a pro.”


creative-lawyerThe Creative Lawyer

By Michael F. Melcher
Published: June 7, 2015

Chapter 10: Networking and Social Capital

Adam Gilbert founded a business called He and his group of online fitness counselors provide guidance to people on getting into better shape, primarily by developing consistent diet and exercise habits. It works like an online Weight Watchers: each day you fill out a form detailing your food intake, exercise, and answers to various other questions, and each morning your fitness tutor comments on what you’ve done. You can also sign up for a higher level that has daily phone interactions. I happen to know a lot about this service because, as a client, I lost 15 pounds using it.

When I first learned about Adam, I assumed he would be a typical weight-lifter kind of guy because that’s how he looked in his photos and that is the kind of person I would hire to help me get into shape. (I wouldn’t hire a trainer who looked like me.) Adam really is super fit and always has been. But as I spoke to him over a series of months, I learned that he is quite thoughtful and in many ways deals with the same kinds of questions that my own business deals with. Career development and physical change bring up a lot of the same issues.

Adam had long been interested in health and physical fitness. However, in college he didn’t connect this with a career. He figured he’d work in public accounting. After a couple of years in that career, he realized his body was going to seed and he was violating many of his personal health commandments. So he jumped ship. He created his company and became an entrepreneur.

In one of our diet check-in conversations, I mentioned one of the points Herminia Ibarra makes about career development: your career evolves partly as a reflection of the people you hang out with. People who change careers, or change the focus on the careers they already have, usually start changing who they hang out with. You don’t need to dump your old friends, but you end up spending more time with people who reflect your new interests.

“If I did college all over again,” Adam said in response, “I would have hung out exclusively with entrepreneurs. But I didn’t hang out with any. It never occurred to me. I wasted the chance to do that.”

I can relate to his statement. In college I had a lot of friends and social acquaintances, as well as later in law school and business school. But I didn’t really think about what I might be trying to learn through other people. This perspective limited me.

The people you surround yourself with will have an impact on what you are learning and how you are evolving. You are allowed to pick people who represent what you want to be, not just who you already are.


Death of the Diet book coverDeath of the Diet

By Jason Machowsky
Published: March 6, 2013

Chapter 9: There’s No Such Thing as Failure, Only Feedback

Still Stuck? Other Options:

If you’ve been working on the Easy Eight Habit changes for a while (at least three to six months) without getting any results, and you can’t figure out what’s causing the roadblock, here are a few things you can do:

Ask for Feedback.

Start by asking yourself a few questions and answering them truthfully:

– Am I still motivated to achieve my Whys? Are my Whys what I want to accomplish or have other desires become more important to me

– Am I really taking consistent action, or do I just tell myself that I am?

– Am I not being totally truthful about my actions and habits on my evaluations?

– Am I recognizing the results I do get? What results am I achieving with my current habits?

If your old habits were leading to weight gain, and now you’re maintaining your weight, that’s progress. Do you have more energy during the day with your current habits? That’s progress. If questions like that don’t reveal any progress you hadn’t noticed before, and you still feel frustrated, feedback from other people could help. Often objective feedback from others can uncover solutions that had been hiding under our noses the entire time:

Get feedback from your support system – Consider asking a trusted friend, family member or colleague for some honest feedback about what may be limiting you. Maybe you don’t realize that your workouts are much less focused than they used to be, or that you’re indulging a bit more often than you used to. Be receptive to their feedback, thank them and then act on it!

Go to a professional for guidance – A dietician, personal trainer or health coach will review your routines to see where there’s room for improvement and changes. Sometimes it’s all about getting an outside source of ideas to refocus and motivate you. Or the professional may push to be more accountable for the results of your choices.

Get a professional feedback service – So far, I’ve only come across two forms of organized feedback aimed at improving health habits. One option is hiring a nutrition or fitness coach and meeting regularly to review the ideas in this book. Remember, knowing what’s in this book is one thing: taking action on it is another! Coaches will help you convert knowledge into action.

The other form of organized feedback is a coaching service called My Body Tutor ( The founder, Adam Gilbert, writes that his entire site is designed to help people “stay consistent” with their positive eating and physical activity changes. Having met him and seen his work firsthand, I’m a huge proponent of the service. If it’s within your budget, I recommend it.

The relentless support, guidance, and expertise we provide along with the way we hold you accountable is why we get the results we do. To view pricing, click the 'Join Now' button.


    Bill H.Lisa C.Victoria L.Samantha H.Megan S.
  • If it was "easy" everyone would be doing it and everyone would be fit. I had actually looked at MBT 6 months before joining. I thought I could apply their principles and use some of the many free or low-cost apps and do it myself. Ha! After unsuccessfully trying to lose the weight on my own yet again, I finally joined MBT. I wish I didn't wait. I weighed 225 when I started with my ideal weight being 180. I now weigh 178 pounds and I’m in the best shape of my life. My coach had and has been there for me during this whole journey and I can attest to the fact that it is the camaraderie and accountability to a real person who knows me that makes all the difference.
    Bill H.
    47 pounds gone.
  • Adam you truly are the best. Your program is easy to follow, healthy, sustainable and the Daily Feedback is what did it for me. I've never been able to stay so consistent and it's why I got such amazing results. I have never in my life felt better! Thank you so much for creating this amazing program! 40 pounds gone. Gone for good!!!
    Lisa C.
    40 pounds gone
  • It's difficult to stay consistent on a long term basis. The encouragement and support along with the accountability MBT provides is very important. It's the first time I've been able to stay consistent and because of that I've reached my goal of 115 pounds. I've tried losing the 25 pounds so many times over without any long term success. I'd always gain the weight right back. This time will be different because I changed my relationship with food and I've developed so many healthy habits and behaviors. It feels like second nature. It's never felt like that before. Thank you for creating such a wonderful program!
    Victoria L.
    25 pounds gone
  • MBT isn't just an amazing program, it's a person. Knowing who I have to give my daily report has made all the difference. The concept of accountability is what made all the difference for me. I knew HOW to lose weight, I just needed someone to make me follow through on what I really wanted and knew I should do. No book, weekly meeting, app or pill bottle, or whatever people do to try to lose weight, will give you as much support and accountability as MBT does. I have NEVER in my life been able to stay on a “diet” for more than a few weeks until now. Because of that, I’ve lost 35 pounds and it’s the first time in my life I’ve lost weight and feel completely confident I’ll be able to maintain it. In fact, MBT is the only program that got easier as time went on, not harder. I love MBT and I only wish I knew about it sooner!
    Samantha H.
    35 pounds gone
  • There are so many things I love about MBT. Losing weight was incredibly easy because the voice in my head that used to tell me to eat junk food was replaced by my tutor's voice. My relationship with food has completely changed. I also like that everything is so personal and my tutor knows me and my lifestyle. Don't lose that when you guys get famous! I didn’t lose the 15 pounds because I’m never going to find them again! They’re gone...for good! Thank you!
    Megan S.
    15 pounds gone

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