How hot do you get?

The homo economicus view of human beings states that we think and choose unfailingly well, and we fit within the text book picture of economists.

According to economists we will always choose what's best for us.

HAHAH! Do they live in THIS world?

Clearly, this is not the case.

Research in psychology and behavioral economics proves we are very, very irrational creatures.

On one hand (I like to call this our long term self / rational mind) we know what's best for us. We know we shouldn't overeat, drink and smoke.

On the other hand (I like to call this our short term self / irrational mind) we're highly impulsive and succumb to temptations all the time.

A temptation then is anything we consume more of when we're hot/irrational/short sighted.

My definition of a temptation is simple: anything that makes us think irrationally.

Here's the challenge: Right now I feel pretty good. No cravings. I plan on exercising later on, and I feel focused and on point.

However, in a few hours I might feel tired. Being tired helps our irrational mind get louder. So does being hungry. So does being stressed.

Research has proven, and I'm supremely confident we don't need research to prove this, we grossly underestimate how we'll feel and act when we're tempted - which in turn, wakes up the irrational part of our brain.

This is known as the hot-cold empathy gap for all my nerds out there. That means when we’re focused and thinking rationally and long term minded we absolutely underestimate just how irrational and short term minded we can and will become — because we’re so rational and focused in that moment.

Right now, junk food isn't in front of me. I'm thinking rationally. I'm good to go.

But, if you put my favorite treats in front of me (I'm not even going to write them) it would be an entirely different ball game.

A few lessons can be learned:

1. Don't have any temptations near you. In your house, car, desk, whatever. Sounds obvious but it's amazing how many people keep junk around. It is always better to avoid the dragon than slay it when it comes to food.

2. Tell your loved ones / friends / etc., that you're on a mission and that you'd appreciate if they didn't bring you your favorite treats or keep them around.

3. Protect yourself from getting irrational. Remember: Hungry (eating every 3-4 hours), tired (sleeping as much as possible, AND counterintuitively exercising - exercise GIVES us energy), and anxious (figuring out what's REALLY bothering us, and choosing TO bother with it!) are the 3 killers.

4. Don't go where there will be temptations! "Thanks, Captain Obvious!"

Sometimes we can't control this but many times we can! A client just told me how she read an article about doughnuts this morning, and all day long she's been thinking about doughnuts! Why do that to ourselves?

If we've decided that the junk at the party we're going to isn't worth it...why bother even looking?

If we've decided that we don't want to eat the junk in the kitchen at home or at work...why bother even looking?

If we've decided that we don't want to buy anything from the vending machine...why bother even looking?

If we've decided that we're done eating for the night after dinner...why bother even going into the kitchen after dinner?

Don't underestimate how hot you can really get!

But see, right now, we're cold so we'll rationalize and say things like "Na, I'm good! I'll be fine!"

Remember: #3 above, and let's protect ourselves!

-Adam

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