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Every Thursday I send a weekly newsletter. You won’t find any articles like, “Eat these 10 amazing foods!” or “Do these 5 magical exercises!” People aren’t overweight because they don’t know what to do. A lack of knowledge isn’t the real problem. If anything, there is too much information out there, which causes people to feel confused, and do nothing.

It’s not about a lack of knowledge. It’s about a lack of consistent action.

When someone says, “Just eat less and move more!” it makes my blood boil. Sure, “Just eat less and move more” sounds good but that doesn’t address the psychology of weight loss.

That’s what I focus on. And it’s why we get the results we do.

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Here’s the challenge with food:

Broccoli is food. Cookies are food.

One is good for us. The other is not so good for us. (Yes, even if it’s artisanal, organic, vegan, gluten-free, fresh, all-natural, soy-free, homemade, whole grain, or grandma’s recipe! 🙂

Here’s the challenge…

What if we labeled anything edible into two categories:

1) Food
2) Entertainment — Cookies, chips, candy, cake, etc.

The words we use with others and ourselves make a big difference.

Words rewire our brains.

For example:

Using the words “I choose to” or “I want to” or “I don’t” VS “I can’t” or “I have to” or “I should” creates an entirely different reaction and feeling within ourselves.

We shouldn’t do anything. Should makes it feel like an obligation. We don’t have to do anything when it comes to our health and fitness. We choose to and want to. Big difference in how that makes us feel. It feels a lot more empowering vs obligatory.

(Why do we choose to and want to? Because we’re a better version of ourselves when we do.)

Anyway, here’s the exercise: Next time we eat junk food (that isn’t worthwhile / memorable) or are tempted to eat it, label it as ‘entertainment’.

Now, if we keep labeling junk food as entertainment (even just to ourselves) eventually the idea of turning to ‘entertainment’ because we are emotionally hungry will feel silly.

It’ll be a lot easier to realize what we’re doing and catch ourselves.

“I’m eating entertainment!?”


We eat food and do fun things to entertain ourselves.


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