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How to stop quitting your diet

Today, I want to share Stephanie's story with you. Why? Because she wanted to quit her diet after the first week.

...And she wanted to quit countless times after that.

She went on to lose 155 pounds and she's kept if off for years.


  • Can you imagine if she quit after the first week?

  • Can you imagine she quit after the second month or any of the other times she wanted to quit?

Here's a little secret:

Wanting to quit is part of the process. That's human nature.


  • It's not a question of "if" you're going to want to quit along the way.

  • It's a question of "what" you're going to do when you inevitably feel like quitting.

I love learning about people who are/were at the top of their game. I'll watch interviews, read their biographies, articles, etc.

They all wanted to quit at some point in their journey. From Bruno Mars to Andre Agassi to Steve Jobs to Michael Jordan to Jeff Bezos to Tom Brady.

NOW, here's the thing:

Wanting to quit....and actually quitting is very, very different.

Here's another secret: Every one of these success stories wanted to quit at some point during their journey, including the countless other success stories we've yet to add.

Thankfully, we are not our feelings. We are not our thoughts either.

Simple example: Most of the world's work is done by people who don't feel like getting out of bed in the morning.

Just because we feel like something doesn't mean we have do it...

And just because we don't feel like something doesn't mean we can't do it.

Here's another secret: I thank my lucky stars every day that I get to do what I do.

This is my life's work. I intend to do this for the rest of my life.

I often joke that I have three kids. Zachary (three years old), Asher (7 months old, and is thankfully doing great), and a 10 year old. (Yes, MBT is the 10 year old.)

It doesn't mean I've never thought about quitting, though. I push through the tough moments and get back to it because I'm on a mission here. I know the work we're doing is too important and I believe in what we do more than anything.

Any worthwhile journey will have ups and downs.

This is absolutely inevitable.

When we're frustrated is when the real work begins. It's not always smooth sailing. We can't give up every time we feel frustrated.

It's so fascinating to me...


  • Think about a time in your life when you persevered.

  • Think about a time when you wanted to give up but didn't.

  • Think about a time when you were resilient.

Why do we persist with so many things in life, but when it comes to our health and fitness the second (the moment!) - we're not into it, we want to give up?

Why do we have so much patience when it comes to everything else but when it comes to our health we have none.

There is nothing more important than our health. We all "know" this.

Ask anyone who loses their health. It becomes ALL they think about.

Some more thoughts about quitting, in no particular order.

1) Don't quit because your life is crazy and you feel like it's out of control.

Too often when things feel like they're falling apart, we stop taking care of ourselves altogether. Unfortunately, that only perpetuates those feelings of powerlessness.

When you take control of what you're able to, it allows you to deal with everything else better.

2) Don't quit because now isn't a good time.

We either realize our goals or rationalize them away. That desire never goes away. Clearly, there's a part of you that wants to lose the weight. There's a reason you're reading this.

When you want to quit is the work. The old you would think of reasons why now isn't a good time.

Don't let yourself go down that path.

The truth is: There's never a great time to lose weight. There's always something going on.

3) Don't quit because you feel like you're having a breakdown.

Breakthroughs often feel like breakdowns.

The breakthrough here?

Pushing through even though you feel like quitting. I promise when we make it through the rough patch you're going to be so happy you stuck with it.

Besides, aren't you tired of starting over every few months?

4) Don't quit because of the discomfort.

A client wrote this to me the other day:

"I'd rather be uncomfortable and alive than comfortably dead."

Good point.

Besides, the discomfort will soon become comfortable. I promise.

What's easy now was once hard. What's comfortable now was once uncomfortable.

5) Don't quit because of what you're "giving up"?

Focus on all the reasons why you want to lose weight.

Too often we only focus on what we're giving up. We forget about all that we're gaining.

Think of five ways your life will be better when you lose the weight.

6) Don't quit because you can't win this game with one shot.

Every basket counts.

Don't let the power of small improvements fool you. Too often we think that if we can't make massive changes they're not worth doing. Massive changes almost always come from a bunch of small changes over time.

We've been doing this for 10 years now. I promise you this works.

Why am I sharing this?

Because I really believe nothing tastes as good as being healthy and fit feels.

I know some of you may roll your eyes on that one.

You'll think I'm crazy...until you truly feel what it feels like to be strong, empowered, and in control. There's nothing like it.

The best part?

That feeling and attitude spills over into every other area of your life.

THAT is what I'm after for you. Everything else is a wonderful side effect.

The sad part? Many people quit before they ever feel that.

Not you though. You're going to be so happy you stuck with it.

And if you don't feel like sticking with...lean on us. That's what we're here for.

It's easy when it's easy. The real work happens when it doesn't feel easy.

And this is why we get the results we do. We’re with you every single day, through the ups and downs giving you expert feedback and guidance, until you reach your goal. Anything and everything that might get in the way, we'll help you through.

What are you waiting for? You are worth it.

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