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I’ll do anything to lose weight except…

A prospective client once told me: I’ll do anything to lose weight except…

Eat well and exercise.

HA!

Why?

Ultimately, it boils down to fear.

Fear that eating well and exercising is too difficult.

1) Fear that she’d have to exercise for hours a day. Ugh. Ain’t nobody got time for that!

Here’s the reality: 80% of weight loss is diet. It’s about what, why and how we eat.

This is why you see people working their butts off in the gym month after month — even with a trainer (!) – without looking any different. You can’t out exercise a poor diet. It’s what you do between exercise that matters most.

This is why we focus on the foundation of eating well first. Then, once we get that down, we focus on exercise.

2) Fear that she’d never be able to enjoy her favorite foods again.

Here’s the reality: Any program that demands you give up your favorite foods is not only ridiculous but unsustainable. Who wants to live like that?

You CAN enjoy your favorite foods while losing weight. In fact, that’s what we teach our clients.

Because if you don’t enjoy your life as you’re losing weight, you’ll never be able to sustain it.

The goal is to be fit and happy, not fit and miserable.

It’s not as difficult as you think.

Check out this recent email from a client:

 

 

 

 

 

I can’t stress this enough:

If the way in which you lose weight is unsustainable then by definition the weight loss will be unsustainable.

It’s amazing how many of us start all sorts of crazy rigid diets and wonder why we can’t stick with it.

Here’s another email from a client:

 

 

 

Pretty cool, right?

Check out all these success stories from people who learned how to enjoy their favorite foods while losing weight.

You can too. What are you waiting for?

-Adam

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